Who we are

Hey y’all!‍ Surf Carolina is a family-owned clothing brand proudly rooted in the Carolinas. Founded by 6th generation Carolinians, we live to surf, hike, paddle, explore and to support the amazing people and the close-knit communities that call these shores & land home!

From Nags Head to Hilton Head, from the Low Country Marshes to the Blue Ridge Mountains, every design celebrates the laid-back spirit of Carolina living & playing but we’re about more than just good vibes. A portion of every sale supports select local charities that protect the beaches, land and local critters that we all love.

Whether you’re paddling out at dawn or just rocking the look out in town, you’re wearing a little piece of Carolina — and helping keep her wild and beautiful. Make sure to follow us on our social media platforms and thank you for your support! We look forward to seeing you outside sometime!